Keep Britain Tidy launches hunt for new Litter Heroes Ambassadors as successful programme is set to expand.
Environmental charity Keep Britain Tidy is appealing for passionate volunteers who are leading in the fight against litter pollution in the South West’s communities to become part of its national Litter Heroes Ambassador programme.
There are currently 27 Ambassadors located across the South West region and the aim is to increase that number even further.
Litter Heroes Ambassadors work across England, supporting communities to carry out year-round litter-picking activities to tackle more than two million pieces of rubbish that are dropped every day. They also encourage other pro-environmental activities, promoting and taking part in Keep Britain Tidy’s campaigns including the Great British Spring Clean and Buy Nothing New Month.
Keep Britain Tidy, which was originally established by the Women’s Institute in 1954, is looking for enthusiastic volunteers across Bristol, Cornwall (including the Isles of Scilly), Dorset, Devon, Gloucestershire, Somerset and Wiltshire who are passionate about eradicating litter.
The charity’s Ambassadors support and encourage others in the community to get involved in loving where they live and encourage new volunteers to connect with Keep Britain Tidy, as well as recording individual or group litter-picking data via the charity’s 'Log A Pick' to help build a national picture of the scale and impact of litter and volunteer action.
The charity’s Chief Executive, Allison Ogden-Newton OBE, said: “Our amazing family of Ambassadors play an incredibly important role in tackling litter and protecting the environment, inspiring hundreds of others to take action.
“They bring a wide range of abilities, experiences, and perspectives, acting as everyday champions for cleaner and more inclusive local environments. By setting an example – through simple actions like properly disposing of waste or picking up litter – they show how small steps can make a big difference, while bringing people together around a shared goal.
“We are committed to ensuring our Ambassador programme is accessible, inclusive, and supportive. We warmly welcome applications from people of all backgrounds in the South West, particularly those from ethnic minority communities and people with disabilities or health conditions, whose voices and experiences are currently underrepresented. Your contribution will help make our work stronger, more representative, and more impactful.”
The charity estimates in the past year, through general litter-picking activities and the annual Great British Spring Clean, volunteers have picked up at least half a million bags of rubbish across the country.
Supporting the recruitment drive is current Litter Heroes Ambassador Vaishali Phippen from Plymouth.
She said: “Change starts with us.
“As a Keep Britain Tidy Ambassador, I have seen the impact first hand! The communities are cleaner, greener and more cared for! Don't wait, become an Ambassador and be the person who makes 'change' happen!”
The benefits of becoming an Ambassador include:
- Access to an online dashboard with exclusive resources to support you. This includes a volunteer handbook and risk assessment templates
- Support on how to get started and online training, including first aid
- Access to free Keep Britain Tidy Public Liability Insurance (where eligibility criteria are met)
- Information about our work and campaigns, to support you in raising awareness of our work
- Access to the Keep Britain Tidy programme logos to promote your role and activities
- Monthly email newsletters and an exclusive Facebook community
- Media opportunities (subject to availability)
- Access to free equipment (subject to availability)
- Support for your activities through:
- Dedicated Litter Heroes programme team
- Online guidance
- Keep Britain Tidy volunteer webinars
- Face to face events and conferences.
People can register their interest here on Keep Britain Tidy’s website.
The Litter Heroes programme and Ambassador role are made possible thanks to players of People’s Postcode Lottery and supported by the Garfield Weston Foundation.
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